According to research published earlier this summer by Second Measure, Walmart is dominating the online grocery market in the U.S., with 62% more customers than its nearest competitor, Instacart.
The rankings are as follows:
1. Walmart
2. Instacart
3. Amazon Prime Now
4. AmazonFresh
5. Shipt
6. FreshDirect
7. Peapod
Interestingly, Walmart has less than 2% of the New York metro market, while FreshDirect, which is headquartered in New York, leads the online grocery market there with 31% of the market.
According to the report, “the good news for grocery delivery brands is that their industry – full of loyal customers – is expanding. And there’s still lots of room to grow. Twelve percent of U.S. consumers have tried one of the grocery delivery services in our analysis, up from 9% in June 2018.”