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Walmart dominates online grocery in the U.S.

Walmart dominates online grocery in the U.S.

According to research published earlier this summer by Second Measure, Walmart is dominating the online grocery market in the U.S., with 62% more customers than its nearest competitor, Instacart.

The rankings are as follows:

1. Walmart
2. Instacart
3. Amazon Prime Now
4. AmazonFresh
5. Shipt
6. FreshDirect
7. Peapod

Interestingly, Walmart has less than 2% of the New York metro market, while FreshDirect, which is headquartered in New York, leads the online grocery market there with 31% of the market.

According to the report, “the good news for grocery delivery brands is that their industry – full of loyal customers – is expanding. And there’s still lots of room to grow. Twelve percent of U.S. consumers have tried one of the grocery delivery services in our analysis, up from 9% in June 2018.”