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Target unveils “reimagined” store design

Target unveils “reimagined” store design

Target unveiled its design last week for a “reimagined” 124,000 square foot store, the first of which is scheduled to open near Houston, TX in October. An additional 40 stores are slated to be redesigned during the same time period. Target plans to convert about 500 stores to the new design – or a similar design based on customer feedback – in 2018 and 2019.

According to Target Chairman and CEO Brian Cornell, the redesign will introduce separate entrances and parking for groceries and products ordered online, where employees will deliver the orders to customers in their cars.

The redesign also includes stenciled concrete floors, revised lighting and elevated merchandise presentations. The appearance of the grocery section will also be upgraded, and will include an expanded assortment of fresh produce and quick meal options.

Target employees in these locations will be equipped with mobile technology that will enable them to search inventory, take payment and arrange for delivery, all from the sales floor.