Target completed about 400 P-fresh remodels in 2011 and plans to slow the pace this year to about 230 stores. A P-fresh remodel greatly expands the grocery offering in a traditional Target store.
According to the company, last year’s remodeling efforts were largely in high-volume stores in urban and suburban locations, and they are now moving on to lower-volume stores, where the remodeling investment may be smaller. Early indications are that previous P-fresh remodels are “meeting expectations” in year two.