Dunnhumby, self-described as the global leader in customer data science, released its third annual U.S. Grocery Retailer Preference Index (RPI). The study examined the 60 largest retailers in the $700 billion U.S. grocery market to determine which ones have the strongest combination of consumer emotional sentiment and financial performance.
Here are the top 10 retailers that were identified in the index, along with their ranking in last year’s top 10.
- H-E-B (4)
- Trader Joe’s (1)
- Amazon (3)
- Market Basket (6)
- Wegmans (5)
- Costco (2)
- Aldi
- Sam’s Club (7)
- Walmart (10)
- Publix
ShopRite placed 14th.
According to Dunnhumby North American President Jose Gomes, traditional supermarkets are experiencing a resurgence as a preferred destination for shoppers.
“Price continues to be the number one driver of preference,” he said during an interview at the National Retail Federation’s Retail Big Show conference. “But what has started to change this year is that speed and convenience became more important than in previous years.”
Gomes added that the importance of speed and convenience has played into the hands of conventional supermarkets, which hold a competitive advantage in that they are typically closer to customers’ homes and have store footprints that are easier to shop.
