Every year at about this time Spotify comes out with Spotify Wrapped, a recap of users’ individual listening habits. This year, discount grocer Aldi decided to release similar info with Aldi 2024 (Un)Wrapped, which highlights some of the company’s biggest trends of the year.
Here’s what they came up with.
Two out of every five of its nearly 50 million customers this year were new to the store.
There are 120 new locations this year, bringing Aldi closer to its goal of opening 800 new locations in the U.S. by the end of 2028.
Organic foods sold well in 2024, as Aldi shoppers purchased 43 million pounds of bananas, 20 million packs of grass-fed ground beef, 9 million cartons of organic eggs, 9.4 million pounds of greens, and 11 million jars of pasta sauces.
About a quarter of all U.S. households visited an Aldi store in 2024.
Aldi’s most popular non-food items of the year were socks, which were purchased by nearly 80,000 customers.
