According to Kanter Retail’s semi-annual pricing study, Wal-Mart is widening the gap over Target. A basket of branded goods at the world’s largest retailer was 4% less expensive than the same basket at Target, which represents the largest gap since the study began in 2009. The last time Target’s basket was less expensive than Wal-Mart’s was in January of 2011.
“This price separation is a key strategic piece of Wal-Mart’s efforts to shore up shopper traffic and drive its ‘save money’ brand proposition,” said Kantar Retail Senior Vice President Leon Nicholas.