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Some New Walmart Strategy

Some New Walmart Strategy

This brief article gives the reader insight on some of Walmart’s strategy on rolling out their stores, especially new concepts. 

CSPnet.com Article

Walmart U.S. accelerates small store growth

BENTONVILLE, Ark., Feb. 20, 2014 – Behind a real estate strategy focused on providing the broadest selection of products and convenient access through a digitally connected, multi-format portfolio, Wal-Mart Stores Inc. (NYSE: WMT) today announced it is significantly accelerating its capital plan for U.S. small store format openings for the current fiscal year.

The company is expanding its original capital forecast provided last October, and now expects to add approximately 270 to 300 small stores during the fiscal year, doubling the initial forecast of 120 to150 stores. Walmart U.S. will continue its plan to open approximately 115 new supercenters this year.

“Customers’ needs and expectations are changing. They want to shop when they want and how they want, and we are transforming our business to meet their expectations,” said Bill Simon, Walmart U.S. president and CEO. “Customers appreciate the broad assortment of our supercenters for their stock-up trips as well as our small store formats for fill-in trips. By unlocking this growth opportunity and further combining our supercenters and small store formats with an unlimited selection available through ecommerce, we provide our customers with anytime, anywhere access to our brand.”