Whole Foods New Smaller Concept

Whole Foods Market has revealed the name of its new value-focused brand, 365 by Whole Foods Market, and in New York City, executives are in serious real estate negotiations for 365-branded stores in Manhattan, Brooklyn and Queens, sources with knowledge of the situation said.

The new brand “will allow them to take locations they couldn’t take before because of parking constraints and a tight real estate market,” one of the sources told Commercial Observer. While there are numerous deals in the works in the three boroughs, no lease will likely be announced before a few months’ time, the source added.