Why Halloween pop-ups suddenly possess so many dead retail spaces
This Washington Post article by Taylor Telford reports on how Americans will drop about $9 billion in celebration of Halloween this year. Halloween’s craziness and camp are fun precisely because they are temporary — and so are the stores that sell it to us.
Halloween pop-up stores benefit from people’s last-minute shopping tendencies and the flaws of online shopping, such as poor-fitting costumes and unreliable delivery, while landlords with dead retail space benefit from pop-ups’ need for instant store fronts. It’s a win for landlords, who get a tenant that will pay higher rent for just two or three months of occupancy.
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