Cabela’s Opening Second Canadian Store

As reported in the Edmonton Journal, Cabela’s will open in Edmonton on August 4.  This area already boasts a strong customer following for the company.


The only other Canadian store is in Winnipeg, but spokesman John Castillo said Cabela’s (CAB:NYSE) plans to expand across Canada, starting in Edmonton and Saskatoon next spring.  


With its 70,000-square-foot store, Cabela’s will go head-to-head with Canadian outdoors-merchandise rivals Wholesale Sports in Edmonton and U.S. competitor Bass Pro Shops, which opened a larger 150,000-square-foot store just north of Calgary in 2009.  Besides its brick-and-mortar retail stores, Cabela’s sells products online and by catalogue. The company calls itself the world’s largest direct-marketer of outdoor-lifestyle merchandise.  


The company boasts a very serious customer following with the average visitor driving up to 150 miles to shop at the store.


The Edmonton store has hired 210 employees and is still looking for more workers.
Edmonton Journal Article