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Price Rite debuts new store designs and expanded offerings

Price Rite debuts new store designs and expanded offerings

Wakefern’s Price Rite Marketplace held grand re-openings earlier this month for stores in Bethlehem, Allentown and Secane, PA where it’s piloting new store designs, expanded fresh and private-label offerings, and enhanced price savings.

The grocer also said it is now offering a larger selection of Wholesome Pantry products, which include organic and gluten-free options.

The store designs include new decor, a market-style produce department, LED lighting, improved signage and new self-service checkouts.

PriceRite operates 66 supermarkets in nine states. It is part of the Wakefern cooperative that also includes more than 340 ShopRite, The Fresh Grocer and Dearborn Market stores.