A recent story on fooddive.com reported that shoppers are giving Lidl’s new U.S. stores mixed reviews. The German grocer currently has 41 stores open in five states, with plans to establish at least 100 stores from New Jersey to Georgia by next summer (although multiple sources have reported delays in store openings due to slow sales).
According to the story, shoppers have been impressed with Lidl’s low prices, bakery section, organic fruit, fresh produce and wine selection. However, shoppers have complained about the merchandise mix, having to purchase shopping bags, the limited assortment of brands, inconsistent service, and items being out of stock.