Kroger announced last week that it plans to test sales of its Simple Truth natural and organic brand through Alibaba, China’s largest e-commerce retailer. The move will give Alibaba’s 500+ million Chinese consumers access to Kroger’s Simple Truth brand.
Kroger pointed out that the partnership supports its strategic plan to redefine the grocery customer experience by growing its private brand program, creating customer value and driving top-line growth via alternative revenue streams.
The Alibaba deal also means that Kroger is following Walmart and Amazon, who have significantly boosted their e-commerce presence in lucrative foreign markets.