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Chick-fil-A’s Great New Strategy

Chick-fil-A’s Great New Strategy

This one is for millennial Moms….

Chick-fil-A, in its quest to steal a bit of business away from McDonald’s, has launched a new service to make their offerings more attractive for moms, particularly Millennial moms between the ages of 18 and 35.

David Farmer, Chick-fil-A’s vice president of menu strategy and development, told¬†Business Insider¬†that the idea took root when the restaurant’s management noticed how hectic ordering could be for parents of young children.

The solution? Mom’s Valet.

Now, parents can pull into the drive-thru to order their meal, then come inside to their prepared table. With their order already in, service is a snap, and kids spend less time in the restaurant–meaning parents can spend less time wrangling their impatient kids inside the restaurant.

It’s the first time a major restaurant brand has offered a service like this.

Inc.com Article