In a conference call with analysts yesterday, Target said they are continuing to see good results with their Pfresh rollout. With this success, and with greater market density, the company said they will soon be able to advertise its grocery offering to the market in a broader fashion, rather than simply “geo-targeting” around stores that are opening.
According to Target, they remodeled 133 stores in the previous quarter, which gives it 875 total Target general merchandise stores that have an expanded food offering, including fresh food.